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Market Analysis

We evaluate the 6 P's of a brand (Product, Pricing, Promotions, Packaging, Providence & Performance) ...

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Brand Management

We manage brands by caring for every aspect of the day to day duties that is required to include new ...

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Supply Chain Solutions

We combine a process-driven approach with action to deliver measurable business value. So you can ...

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Compliance

Ensuring product is fully compliant for the USA including nutritional fact panels for food products, FDA ...

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SPINS Data

Syndicated store data can be pulled to provide in-depth knowledge of a category's performance in a ...

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Full Service Merchandising

We believe that a hands-on approach to merchandising is in the best interest of our customers. We ...

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Brand Consulting

Global Marketing Select would love to share our experience, knowledge and enthusiasm with wine, ...

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Tradeshow Coordination & Representation

Global Marketing Select loves tradeshows! We believe there’s no better way than to grow business in ...

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Establish A USA Entity

We can assist and facilitate foreign companies establishing a USA entity. This is a process that is ...

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Market Analysis

We evaluate the 6 P’s of a brand (Product, Pricing, Promotions, Packaging, Providence & Performance). We evaluate these by obtaining live real time feedback leveraging our relationships with decision makers of retailers and distributors. Your product information requesting feedback will be distributed across 350+ contacts throughout the USA. This process will take 4-6 weeks to complete. In order to complete the market analysis in a timely manner it is imperative that we receive all the information required for your brand. Our checklist below informs you of what we require:

USA Friendly Sales Sheet (If this not available, provide what you have so we can assist in tailoring to the USA market.
USA Applicable Barcodes (GTIN12). The USA is NOT fully complaint to the GTIN13. We recommend going through GS1 to obtain this and not a third party company.
FOB Pricing
Samples – One case of each sku minimum to start depending on case pack size. (In order to be able to fully assess the 5 P’s that we discuss in our project summary for the market analysis, physical product will be needed with buyers). Ensure a prior notice has been completed before product arrives into the USA. If the product contains alcohol a COLA Waiver will need to be submitted and approved prior to shipping.
Trademark All Company Logos & Brand Names for the USA Market. If a recommended attorney is needed we can recommend a law firm.
Promotional Plan for the USA Market
Front & Back Labels of All Products that will be imported (Be sure all requirements below are met.)
Have a file type of JPG or PNG
File size should not exceed 750KB in size.
Have a compression/quality ration set at medium 7 out of 10 or 70 out of 100)
Have no surrounding white space or printer’s proof detail; this must be cropped out.
Include importers statement on back of label indicating Mint Ventures LLC as the importer of record.
Wine/Spirit Labels that are planned to be imported into the USA should meet all requirements of TTB.
Obtain a FDA Number. A FDA number and online login can be obtained here FDA industry systems – Accounts management
Obtain a DUNS Number. You can obtain one by accessing this website SAM Webform : Home (dnb.com)Please note in order to register for a DUNS number there is no cost to do this. You can do it online via this site if you can access.
High Resolution Company Logo
High Resolution Packshots of the Front and Back of the Product
Word Document with Ingredient Lists for Each Product.
One pager award sheet on any medals or awards won.
Completed Pallet Configuration Spreadsheet for Each Varietal/Product (provided by Global Marketing Select/Mint Ventures LLC)
List of product rankings in order of sales.